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UX Wording Improvement - Empty Page (NowApp

In order to ensure the tone of the statement is consistent and avoid the "No XXX" format for empty status.  We established a guideline of UX wording to improve the writing for empty page, as well as to make the wording more appealing and informative.

Period/ Jun 22, 2020 - Aug 5, 2020

Idea planner: Ethan ;
Assistence: Louis (Intern)

Objectives:

1. To ensure that the "tone" of the statement in Now app can be consistent.
2. To avoid using "no XXX" format in the entire app, which is too formal and cannot convey enough useful information to our users.
3. Make sure the description that explains the problem, how it happened, and gives users a solution. If possible educates users about the benefits of the feature.

 

Final Output:
A guideline of wording that can let designer/PM/marketing to refer to.

The problems (old version of UX writing)

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One of the example

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Executive Timeline

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Finalised Guideline for Empty Page

(Reminder: Click the pics to see the popup and view clearer)

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All screens (English/Vietnam)

We collaborated with the local CX team and translate the language into Vietnamese in an appropriate way.

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